Strategy service
Strategy service
Impact Architecture
Impact Architecture
Impact Architecture
Impact
architecture
architecture
Impact is not a coincidence. It is architecture.
The impact architecture answers the question of how you measure the success of learning and development before you invest. Before any initiative begins, we define together: What is the target KPI? Which behavior influences it? How will it be measured, and who does the measuring? The result is a documented measurement logic that every initiative must be evaluated against—including ours. If you want to make the success of learning and development measurable, this is where you start, not with the feedback form.
The impact architecture answers the question of how you measure the success of learning and development before you invest. Before any initiative begins, we define together: What is the target KPI? Which behavior influences it? How will it be measured, and who does the measuring? The result is a documented measurement logic that every initiative must be evaluated against—including ours. If you want to make the success of learning and development measurable, this is where you start, not with the feedback form.

Who is this for?
When do you need an impact architecture?
When do you need an impact architecture?
The impact architecture fits when you want to know, before you invest, what change it should bring and how you'll measure it later. It also fits when you have ongoing initiatives and no one can say what they're achieving. Or when "the participants were satisfied" isn't enough as an answer anymore.
How it builds on one another to drive growth
01
01
Define Workshop
A half-day workshop with your team.
The result: A clear vision, prioritized areas for action, and target KPIs. Your direction is set.
02
02
Needs Analysis
We go to where the blockers appear: your target groups.
The result: What's missing, for whom, and which of it has the biggest impact on your KPI.
03
03
Impact Architecture
Defines how impact is measured: KPIs, behavior, measurement methods, and ownership. The benchmark is set before the first initiative begins.
This sequence is the standard path, not a constraint: The impact architecture can also directly follow the Define Workshop if the needs are already clear.
How it builds on one another to drive growth
01
Define Workshop
A half-day workshop with your team.
The result: A clear vision, prioritized areas for action, and target KPIs. Your direction is set.
02
Needs Analysis
We go to where the blockers appear: your target groups.
The result: What's missing, for whom, and which of it has the biggest impact on your KPI.
03
Impact Architecture
Defines how impact is measured: KPIs, behavior, measurement methods, and ownership. The benchmark is set before the first initiative begins.
This sequence is the standard path, not a constraint: The impact architecture can also directly follow the Define Workshop if the needs are already clear.
The steps
How it works
How it works
How it works
This is how we put the impact architecture into practice.
01
01
Briefing
We build on the target KPIs and insights from your previous steps or existing initiatives.
01
Briefing
We build on the target KPIs and insights from your previous steps or existing initiatives.
02
02
Defining the architecture
We build the measurement logic: from the KPI to the behavior that drives it, down to the measurement method and who tracks it. Working with the data you actually have, not an idealized system.
02
Defining the architecture
We build the measurement logic: from the KPI to the behavior that drives it, down to the measurement method and who tracks it. Working with the data you actually have, not an idealized system.
03
03
Alignment & Presentation
We align the architecture with your key stakeholders and hand it over to you. After that, every initiative can be measured against it.
03
Alignment & Presentation
We align the architecture with your key stakeholders and hand it over to you. After that, every initiative can be measured against it.


What you will get
Here's what you will take away
A documented impact logic: KPIs, behavioral anchors, measurement methods, and clear responsibilities. Combined with an honest assessment of your current database: which metrics actually work, and which are missing.
The foundation for guiding every development initiative. A compelling case that stands up during budget discussions. And the basis for proving real impact: when you define your goals upfront, you can demonstrate your results afterward.
At the end, you will not only have a concept but also tangible tools that enable you to actively manage continuing education. This includes a shared vision, a clear needs and baseline assessment, and actionable recommendations for topics, target groups, and formats.
Where appropriate, we already develop initial drafts for target group logic, curricula, or learning paths—whether for leadership programs, AI enablement, or traditional skills topics. Plus, an action plan that aligns with your internal processes. This ensures you have everything you need to get started.
Key details
At a glance
Duration
Duration
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Your effort
Your effort
Briefing, target group access, and presentation of results. We handle the research and analysis for you.
Briefing, target group access, and presentation of results. We handle the research and analysis for you.
Format
Format
Data collection conducted remotely or on-site, with results presented to you in person.
Data collection conducted remotely or on-site, with results presented to you in person.
Investment
Investment
From €1,799
From €1,799
FAQ
Frequently asked questions
How do you measure the impact of learning and development?
Not on the feedback form. Success is measured on three levels: whether behavior changes, whether the KPI improves, and whether the connection can be plausibly proven. This is precisely the chain that the impact architecture builds.
How do you measure the impact of learning and development?
Not on the feedback form. Success is measured on three levels: whether behavior changes, whether the KPI improves, and whether the connection can be plausibly proven. This is precisely the chain that the impact architecture builds.
Do we need new tools or data systems for this?
Do we need new tools or data systems for this?
What if the data shows that an initiative isn't delivering results?
What if the data shows that an initiative isn't delivering results?
Can we apply the impact architecture to our ongoing initiatives?
Can we apply the impact architecture to our ongoing initiatives?



Next Step
Next Step
In our first conversation, we will clarify what is the best next step for you. 30 minutes, no preparation needed.
In our first conversation, we will clarify what is the best next step for you. 30 minutes, no preparation needed.
Are your goals and blockers still unclear?
Are your goals and blockers still unclear?
Are your goals and blockers still unclear?
Are your goals and blockers still unclear?
Then the Define Workshop is your starting point.
Then the Define Workshop is your starting point.
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Define Workshop
A structured strategy workshop designed to clarify what your organization truly needs to grow.
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