Strategy service
Strategy service
Needs Analysis
Needs Analysis
Needs Analysis
Needs Analysis
You know where you want to go. Now, let’s define what your people and your organization need to get there.
A Needs Analysis is the systematic assessment of what your target audiences truly need to achieve a goal: employees, managers, and often partner or dealer networks. Ideally it builds on the Define Workshop. While the workshop clarifies the overall goal and obstacles, the Needs Analysis goes deeper, engaging directly with the people who matter most.
A Needs Analysis is the systematic assessment of what your target audiences truly need to achieve a goal: employees, managers, and often partner or dealer networks. Ideally it builds on the Define Workshop. While the workshop clarifies the overall goal and obstacles, the Needs Analysis goes deeper, engaging directly with the people who matter most.
Who is this for?
When do you need a Needs Analysis?
The Needs Analysis fits once the goal is clear and the questions get more specific: which target group needs what to get there? Where exactly does the need show up in daily work? And which initiative has the biggest impact? Typical starting point: after the Define Workshop, once the goal and focus areas are identified.
How it builds on one another to drive growth
01
01
Define Workshop
A half-day workshop with your team.
The result: A clear vision, prioritized areas for action, and target KPIs. Your direction is set.
02
02
Needs Analysis
We go to where the blockers appear: your target groups.
The result: What's missing, for whom, and which of it has the biggest impact on your KPI.
03
03
Moving forward
Only now are the decisions made about specific measures. Whether it is leadership enablement, sales training, AI enablement, or onboarding: you invest in what the analysis actually shows, not just in the latest trend.
How it builds on one another to drive growth
01
Define Workshop
A half-day workshop with your team.
The result: A clear vision, prioritized areas for action, and target KPIs. Your direction is set.
02
Needs Analysis
We go to where the blockers appear: your target groups.
The result: What's missing, for whom, and which of it has the biggest impact on your KPI.
03
Moving forward
Only now are the decisions made about specific measures. Whether it is leadership enablement, sales training, AI enablement, or onboarding: you invest in what the analysis actually shows, not just in the latest trend.
The steps
How it works
How it works
How it works
This is how we partner with you to conduct a Needs Analysis.
01
01
Briefing
We translate the insights from the Define Workshop into key research questions and identify the target groups.
01
Briefing
We translate the insights from the Define Workshop into key research questions and identify the target groups.
02
02
Assessment
We combine qualitative and quantitative methods: ten in-depth interviews followed by a broad-based survey. This allows us to identify and substantiate patterns, rather than generalizing individual opinions.
02
Assessment
We combine qualitative and quantitative methods: ten in-depth interviews followed by a broad-based survey. This allows us to identify and substantiate patterns, rather than generalizing individual opinions.
03
03
Analysis & Insight
We analyze the results, prioritize them based on their impact on your KPI, and present them to you in person—sharing insights, recommendations, and clear next steps.
03
Analysis & Insight
We analyze the results, prioritize them based on their impact on your KPI, and present them to you in person—sharing insights, recommendations, and clear next steps.
What you will get
Here's what you will take away
You get a clear picture of what your target group can already do, and where the gaps are. You also get a priority list ranked by impact on your KPIs, plus a recommendation for what to do next.
At the end, you will not only have a concept but also tangible tools that enable you to actively manage continuing education. This includes a shared vision, a clear needs and baseline assessment, and actionable recommendations for topics, target groups, and formats.
Where appropriate, we already develop initial drafts for target group logic, curricula, or learning paths—whether for leadership programs, AI enablement, or traditional skills topics. Plus, an action plan that aligns with your internal processes. This ensures you have everything you need to get started.
Key details
At a glance.
Duration
Duration
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Your effort
Your effort
We start with a briefing and access to the target group. From there, we handle the entire process, from data collection and analysis to presenting the results.
We start with a briefing and access to the target group. From there, we handle the entire process, from data collection and analysis to presenting the results.
Format
Format
Data collection conducted remotely or on-site, with results presented to you in person.
Data collection conducted remotely or on-site, with results presented to you in person.
Investment
Investment
From €7,399
From €7,399
FAQ
Frequently asked questions
What distinguishes the Needs Analysis from the Define Workshop?
The Define Workshop works with your core team to clarify where you want to go and what is holding you back. The Needs Analysis then looks more broadly at what your target groups need to get there. Direction first, then depth.
What distinguishes the Needs Analysis from the Define Workshop?
The Define Workshop works with your core team to clarify where you want to go and what is holding you back. The Needs Analysis then looks more broadly at what your target groups need to get there. Direction first, then depth.
Can we conduct the Needs Analysis without a prior Define Workshop?
Can we conduct the Needs Analysis without a prior Define Workshop?
Why isn't our employee survey enough?
Why isn't our employee survey enough?
What level of investment and effort is required on our part?
What level of investment and effort is required on our part?
Next Step
Next Step
Clarify in our first conversaion whether the Needs Analysis fits your situation. 30 minutes, no documents required.
Clarify in our first conversaion whether the Needs Analysis fits your situation. 30 minutes, no documents required.
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Then the Define Workshop is your starting point.
Then the Define Workshop is your starting point.
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A structured strategy workshop designed to clarify what your organization truly needs to grow.
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