Strategy Product
Strategy Product
Needs Analysis
Needs Analysis
Needs Analysis
Needs Analysis
You know your destination. Now, let’s identify exactly what your people and your organization need to get there.
Many initiatives are decided at the management level. Yet no one asks the people who are expected to implement them beforehand. As a result, organizations solve problems that do not actually exist, while the real challenges remain unaddressed.
A needs analysis systematically identifies what your target groups require to reach a goal: employees, leaders, and often partner and dealer networks. Ideally, it builds on the Define Workshop. While the workshop clarifies the objective, the needs analysis focuses on the people who will make it happen.
Many initiatives are decided at the management level. Yet no one asks the people who are expected to implement them beforehand. As a result, organizations solve problems that do not actually exist, while the real challenges remain unaddressed.
A needs analysis systematically identifies what your target groups require to reach a goal: employees, leaders, and often partner and dealer networks. Ideally, it builds on the Define Workshop. While the workshop clarifies the objective, the needs analysis focuses on the people who will make it happen.
Who is this for?
When do you need a Needs Analysis?
The Needs Analysis is the right fit once your goal is clear and your questions become more specific: Which target audience needs what to get there? Where exactly does the need emerge in day-to-day work? And where will an initiative create the greatest value? A typical starting point is right after the Define Workshop, once your objectives and focus areas are in place.
How it builds on one another to drive growth
01
01
Define Workshop
A half-day session with up to six people from your organization.
Outcome: An Impact Brief outlining the baseline, target KPIs, and prioritized focus areas.
02
02
Needs Analysis
Up to eight interviews and an online survey with your target audiences.
Outcome: Summary report with prioritized needs for each target group.
03
03
Moving forward
Only now do you decide on the right initiatives, whether leadership enablement, brand, product, and sales enablement, AI enablement, or onboarding. You invest in what the analysis reveals.
How it builds on one another to drive growth
01
Define Workshop
A half-day session with up to six people from your organization.
Outcome: An Impact Brief outlining the baseline, target KPIs, and prioritized focus areas.
02
Needs Analysis
Up to eight interviews and an online survey with your target audiences.
Outcome: Summary report with prioritized needs for each target group.
03
Moving forward
Only now do you decide on the right initiatives, whether leadership enablement, brand, product, and sales enablement, AI enablement, or onboarding. You invest in what the analysis reveals.
The steps
How it works
How it works
How it works
This is how we partner with you to conduct a Needs Analysis.
01
01
Briefing
Together, we translate your goals into clear research questions and identify the right target groups to involve. If you are joining us from the Define Workshop, we will begin directly with the Impact Brief.
01
Briefing
Together, we translate your goals into clear research questions and identify the right target groups to involve. If you are joining us from the Define Workshop, we will begin directly with the Impact Brief.
02
02
Assessment
Up to eight 45-minute interviews with people from your target groups. We use these insights and then validate them through an online survey with a much broader group of employees across your organization.
02
Assessment
Up to eight 45-minute interviews with people from your target groups. We use these insights and then validate them through an online survey with a much broader group of employees across your organization.
03
03
Analysis & Insight
We evaluate, prioritize, and share the results with you directly in person.
03
Analysis & Insight
We evaluate, prioritize, and share the results with you directly in person.
What you will get
Here's what you will take away
A comprehensive summary report of up to 15 pages. It details what your target audiences can do today and what they still need to reach their goals, which of these skill gaps will have the biggest impact on your key KPIs, and the specific measures we recommend. We will present the report to you in person on site.
At the end, you will not only have a concept but also tangible tools that enable you to actively manage continuing education. This includes a shared vision, a clear needs and baseline assessment, and actionable recommendations for topics, target groups, and formats.
Where appropriate, we already develop initial drafts for target group logic, curricula, or learning paths—whether for leadership programs, AI enablement, or traditional skills topics. Plus, an action plan that aligns with your internal processes. This ensures you have everything you need to get started.
Key details
At a glance.
Duration
Duration
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Typically, the process takes three to four weeks, from the initial briefing to the presentation of results.
Your effort
Your effort
A briefing, access to your target audiences, and scheduled interview slots. We take care of the research, analysis, and presentation of results.
A briefing, access to your target audiences, and scheduled interview slots. We take care of the research, analysis, and presentation of results.
Format
Format
Interviews conducted remotely or on-site, a single-language online survey, and an in-person presentation of results.
Interviews conducted remotely or on-site, a single-language online survey, and an in-person presentation of results.
Investment
Investment
From €10,500
From €8,900 following a Define Workshop
As a complete Define Phase package: all four steps from €31,600, plus travel expenses
From €10,500
From €8,900 following a Define Workshop
As a complete Define Phase package: all four steps from €31,600, plus travel expenses
FAQ
Frequently asked questions
What distinguishes the Needs Analysis from the Define Workshop?
The Define Workshop aligns with your core team on your goal and target KPIs. The Needs Analysis asks your target groups what they need to get there.
What distinguishes the Needs Analysis from the Define Workshop?
The Define Workshop aligns with your core team on your goal and target KPIs. The Needs Analysis asks your target groups what they need to get there.
Can we conduct the Needs Analysis without a prior Define Workshop?
Can we conduct the Needs Analysis without a prior Define Workshop?
Why isn't our employee survey enough?
Why isn't our employee survey enough?
What level of investment and effort is required on our part?
What level of investment and effort is required on our part?
Next Step
Next Step
Clarify in our first conversaion whether the Needs Analysis fits your situation. 30 minutes, no documents required.
Clarify in our first conversaion whether the Needs Analysis fits your situation. 30 minutes, no documents required.
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Are you still in the process of defining your goals?
Then the Define Workshop is your starting point.
Then the Define Workshop is your starting point.
Strategy Product
Define Workshop
A structured strategy workshop designed to clarify what your organization truly needs to grow.
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