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Challenge
Whether it's the Hyundai IONIQ 6, Genesis GV60, or heat pumps, new products are complex, diverse, and strategically positioned. To convey this to customers, sales teams need more than just technical details: they require a deep understanding of the product, target audience, and brand message, all integrated into a learning format that is motivating, relevant, and directly supports their sales activities.
Solution
SAPERED develops e-learning solutions that clearly, relevantly, and convincingly communicate new products for all sales markets. Rather than relying on rigid standard trainings, we focus on modular, interactive formats in a microlearning style, which are clearly structured, mobile-friendly, and immediately applicable.
All content can be efficiently translated into multiple languages and is validated in close collaboration with the markets to specifically address cultural, linguistic, and commercial differences. Enhanced by quiz formats, application scenarios, or 3D elements (e.g., for the IONIQ 6), this creates a learning offering that scales broadly and is impactful in everyday use.
Insights
That came from us
Comprehensive educational framework
We have developed each training based on strategic objectives, considering target audiences, messages, and competency goals. This has resulted in a cohesive didactic concept, thoughtfully designed down to the storyboard, the tone, and even the quizzes.
Microlearning with a user-focus
Everyday operations in retail move quickly. Our learning modules are designed to work in short, focused segments—mobile, modular, and repeatable anytime. This ensures lasting impact with minimal time investment.
Comprehensive content service
All content is created in-house: texts, storyboards, graphics, motion design, voice recordings, and videos. From the initial draft to the finished module—everything reflects our brand's look and feel.
Technical implementation & integration
Whether it's SCORM, xAPI, or a custom framework, we deliver content in the format you need. Seamlessly integrated into existing LMS structures or as a standalone solution.
