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Challenge
Genesis Motor Europe is constructing an entirely new dealership network from scratch. There are no established structures, routines, or experienced colleagues to support new employees. Everything starts from zero, with the goal of embodying a premium standard from day one. The objective is to achieve excellent consultation, consistent brand representation, and confident use of systems and products—immediately. To accomplish this, an onboarding training program is needed that does more than transfer knowledge; it should foster identification, encourage self-organization, and activate entrepreneurial thinking.
Solution
Engage and contribute from the very first moment. That's exactly what Genesis Training is about. New joiners take on responsibility right from the start.
With a personalized set of 30 tasks designed to impart knowledge, refine attitudes, and build confidence in action. The sequence is flexible, allowing for an individual starting point. This is supplemented by digital resources and four interactive live online sessions focusing on brand, systems, products, and the unique aspects of Korean hospitality. The program concludes with a three-day experience in Málaga. Workshops, exchanges, and test drives: the brand experience and the Genesis spirit fully come to life.
Insights
That came from us
Responsibility from the first click.
The training is based on a clear strategy: personal responsibility as a skill. From the moment they log in, new joiners work on tasks that systematically build brand knowledge, self-organization, and sales performance. The structure is specifically designed to shape brand-relevant professionalism rather than merely addressing content.
Content that shapes perspectives.
Brand, products, and hospitality are not explained, but instead made tangible through four interactive live sessions that seamlessly integrate knowledge with culture and communication. The design approach is engaging, brand-specific, and approachable. This transforms onboarding into a genuine brand experience.
Learn at your own pace.
30 tasks, individually selectable and modular. The digital learning package can be used flexibly—in terms of pace, depth, and order. This creates an onboarding experience that adapts to any situation while consistently contributing to Genesis's competency goals.
Seamless journey from login to Málaga.
Registration, arrival, technology, timing - all elements come together seamlessly in the background. This three-day experience event in Málaga forms a perfect conclusion to the learning journey. Featuring workshops, vehicle presentations, and test drives. Perfectly planned, reliably managed, and precisely executed.
Feedback
"This, so far, is one of the best, most professional and well-structured onboardings that we have seen from any manufacturer."
