Say
"Hi"
Challenge
The IONIQ 5 marks the beginning of a new era at Hyundai: technically, aesthetically, and conceptually. It simultaneously represents a standalone sub-brand with a focus on the future: IONIQ. However, even the strongest product doesn't sell itself. Salespeople must understand, contextualize, and convincingly communicate what makes the IONIQ 5 special—from design to technology, from brand philosophy to competitive positioning. This requires a training format that offers a comprehensive brand experience. One that not only informs but also excites. Clearly structured, emotionally engaging, and absolutely confident in customer conversations. Universal, efficient, and 100% digital.
Solution
Hyundai training that turns product knowledge into fascination. Product training for the IONIQ 5 is based on a comprehensive digital concept that boosts sales expertise.
Designed for an audience in transition, envisioned for a product with impact. The learning journey combines web-based training, interactive workshops, and a mobile hands-on vehicle experience. It culminates in a digital live event that ties everything together: information, emotion, and a sense of community. Participants experience the IONIQ 5 journey at their own pace, in their own setting, with the highest practical relevance. Brand ideas, product features, and sales arguments are communicated in such a way that they resonate in conversations—not as theory, but naturally. The result is a scalable training, akin to an electric motor for customer dialogue.
Insights
That came from us
Starting point: strategy.
Training does not begin with features, but in the minds of the participants. It is based on a precise analysis of the target group: salespeople who need to be convincing in a dynamic market. This is exactly where our concept comes in. It builds confidence in argumentation, ensures brand understanding, and provides strategically relevant sales impulses. The focus: orientation, context, impact.
Content that ignites growth.
Product and brand knowledge is presented interactively through web-based trainings, gamification elements, and practical workshop formats. The educational structure follows a clear path: from understanding to application, turning 'how' into 'now I know how.' All of this is continuously digital, concise, and engaging.
Learning with the vehicle.
The hands-on experience via smartphone brings digital training to where sales happen: right at the vehicle. With QR codes, interactive elements, and personalized access. All content is available on mobile devices, modular in structure, and accessible at any time. This transforms centrally managed expertise into individual practical skills.
Event with impact.
The digital live event brings everything together: informative, emotional, and communal. Structure, flow, and communication are interwoven to create a cohesive experience, from invitations to tech support, from the stage to the award celebrations. The conclusion demonstrates that even virtually, brand enthusiasm can be generated and achievements celebrated.
Feedback
"Expertly organized, practical, and inspiring. This is precisely how professional development should be today."
