Say
"Hi"
Challenge
The demand for heat pumps is growing. This is positive for the planet, and also beneficial for Vaillant, even though it increases sales pressure. Craftspeople often find it challenging to confidently explain modern, digital products they are unfamiliar with—such as a new air/water heat pump. The result: insecurity hampers consultation and barriers impact sales figures. What is needed is training that sparks curiosity, makes knowledge accessible, and ensures confident advising. At the same time, it supports driving the energy transition forward through competence that boosts sales.
Solution
The product as an escape game: training through exploration. To understand, one must experience.
The new air/water heat pump becomes the centerpiece of the 'Race for Climate' – an interactive Vaillant training that translates expertise into action. Skilled technicians take on the role of agents in the fight against climate change, tackling tasks that can only be solved through hands-on product interaction. An app guides participants through the game, posing puzzles, providing context, and unlocking additional knowledge. The highlight: The product is experienced—opened, examined, utilized. And in the process, it's increasingly understood. Inside, coded clues and surprising details demand technical thinking at every step, showcasing features and dismantling barriers. Story, technology, and training work as a cohesive unit, making complex technology tangible and boosting employee motivation.
Insights
That came from us
Learning as a Climate Mission.
The escape game is more than just a tool—it's driven by a clear strategy: motivation through action. The storyline, dramaturgy, and didactic structure are designed to translate knowledge into impact. Its purpose is greater than the product itself: to promote the energy transition through sales competence and, of course, significantly boost sales.
Smart use of gamification.
Every puzzle, every mechanic, every step in the game are intentionally designed—grounded in educational principles and emotionally engaging. The content reflects real-world consulting scenarios and product highlights. By blending storytelling with tactile experiences, learning becomes a memorable journey—relevant and impactful.
App meets product.
A mobile app becomes your training assistant, guiding, explaining, and enhancing precisely at the right moment. All content is intuitively accessible, modularly structured, and scalable. The product itself turns into an interactive space—physical, engaging, and tangible. A solution that seamlessly integrates into any learning situation with flexibility.
The strategy behind the game.
The escape game is designed for widespread use, be it as a roadshow, station training, or a fixture in the training calendar. The setup, support, communication, and logistics are seamlessly integrated. This ensures the experience functions effectively everywhere – consistently, resource-efficiently, and with maximum impact.
Feedback
The escape game was not just fun, it truly made an impact: we learned, laughed, and discovered solutions together. This is what modern training feels like!
