Say
"Hi"
Sales Training
Sales Training
Sales Training
We develop comprehensive sales training that truly builds competence through a blended learning approach that sustainably enhances knowledge, skills, and mindset.
Strategy
Concept
Training Service
Guest Management
Content Service
Digital Experience
Gamification
Blended Learning
Skill Development
Digital & In-Person
Many companies train their sales teams, but these trainings often fall flat. Employees revert to old habits after a few weeks, product knowledge remains superficial, and customer experience is inconsistent. The reason: trainings often focus solely on knowledge. True competence is achieved only when knowledge, skills, and mindset come together.
Many companies train their sales teams, but these trainings often fall flat. Employees revert to old habits after a few weeks, product knowledge remains superficial, and customer experience is inconsistent. The reason: trainings often focus solely on knowledge. True competence is achieved only when knowledge, skills, and mindset come together.
Many companies train their sales teams, but these trainings often fall flat. Employees revert to old habits after a few weeks, product knowledge remains superficial, and customer experience is inconsistent. The reason: trainings often focus solely on knowledge. True competence is achieved only when knowledge, skills, and mindset come together.
Our Service
Our Service
We develop blended learning sales training programs that focus on achieving comprehensive impact across all three dimensions. Through digital formats, we build product knowledge; in on-site workshops, we hone practical skills; and during reflection phases, we work on attitude and mindset. The result: sales training that has lasting impact.
We develop blended learning sales training programs that focus on achieving comprehensive impact across all three dimensions. Through digital formats, we build product knowledge; in on-site workshops, we hone practical skills; and during reflection phases, we work on attitude and mindset. The result: sales training that has lasting impact.
We develop blended learning sales training programs that focus on achieving comprehensive impact across all three dimensions. Through digital formats, we build product knowledge; in on-site workshops, we hone practical skills; and during reflection phases, we work on attitude and mindset. The result: sales training that has lasting impact.
When Do You Need Comprehensive Sales Training?
When Do You Need Comprehensive Sales Training?
When Do You Need Comprehensive Sales Training?
This service is ideal if you want to empower your sales team sustainably and not just with product knowledge but with genuine sales skills. It's perfect if you're aiming to ensure a consistent, brand-compliant customer experience. And if you're aware that isolated e-learnings or single events aren't enough.
Whether you have a small team or a large sales organization, prefer a purely digital format or a comprehensive training program with events and train-the-trainer elements - we tailor the concept to your size, goals, and needs.
This service is a fit if you want to sustainably empower your sales team—not just with product knowledge, but with real sales skills. If you want to ensure a consistent, brand-compliant customer experience. And if you know that isolated e-learnings or one-off on-site events alone are not enough.
No matter if it's a small team or a large sales organization, whether a purely digital format or a comprehensive training program with events and train-the-trainer sessions—we tailor the concept to your size, your goals, and your needs.
This service is a fit if you want to sustainably empower your sales team—not just with product knowledge, but with real sales skills. If you want to ensure a consistent, brand-compliant customer experience. And if you know that isolated e-learnings or one-off on-site events alone are not enough.
No matter if it's a small team or a large sales organization, whether a purely digital format or a comprehensive training program with events and train-the-trainer sessions—we tailor the concept to your size, your goals, and your needs.
Here's What You'll Take Away
Here's What You'll Take Away
You receive a well-thought-out blended learning concept that systematically develops knowledge, skills, and mindset. This includes clear learning objectives, pedagogically coordinated formats, from e-learning to in-person workshops to coaching elements, and a scalable system that works long-term.
Whether it's a single training session or a complete series, digital self-learning format or large sales event with train-the-trainer, we produce all formats end-to-end and support you in the execution and orchestration of training events.
You will receive a well-thought-out blended learning concept that systematically develops knowledge, skills, and mindset. It includes clear learning objectives, pedagogically coordinated formats—from e-learning to in-person workshops and coaching elements—and a scalable system that functions effectively in the long term.
Whether it's a single training or a complete series, a digital self-learning module or a large sales event with train-the-trainer sessions—we produce all formats end-to-end and support you in the implementation and orchestration of training events.
By the end, you'll not only have a concept but also concrete tools to actively manage further education. This includes, among other things, a shared vision, a clear needs and baseline assessment, as well as actionable recommendations regarding topics, target audiences, and formats.
Where appropriate, we already develop initial drafts for target audience logic, curricula, or learning paths—plus an action plan tailored to your internal processes. This ensures you have everything you need to get started.
Why Many Sales Trainings Remain Ineffective
Why Many Sales Trainings Remain Ineffective
Why Many Sales Trainings Remain Ineffective
Knowledge alone is not enough. Companies that provide comprehensive sales training encompassing knowledge, skills and mindset achieve measurably better results.
of companies rate their own sales training as truly effective.
ATD | McKinsey, Sales Insights Lab, State of Sales Training Report, 2024
of companies rate their own sales training as truly effective.
ATD | McKinsey, Sales Insights Lab, State of Sales Training Report, 2024
of the most successful sales organizations rely on blended learning: a combination of digital formats and in-person elements.
ATD, The Sales Collective, US Sales Training Statistics, 2025
of the most successful sales organizations rely on blended learning: a combination of digital formats and in-person elements.
ATD, The Sales Collective, US Sales Training Statistics, 2025
higher revenue per employee is achieved by companies that combine traditional and digital training compared to those that rely on just one format.
McKinsey & Company, Blended Learning ROI Study, 2024
higher revenue per employee is achieved by companies that combine traditional and digital training compared to those that rely on just one format.
McKinsey & Company, Blended Learning ROI Study, 2024
Our Service Offerings
Our Service Offerings
Our Service Offerings
We work in modular units. You can book each package individually. However, you'll achieve the greatest impact when the modules integrate seamlessly: They create a consistent sales training system that sustainably develops knowledge, skills, and mindset. Depending on where you are, we recommend the right combination for you.
01. Sales Training Strategy Workshop
01. Sales Training Strategy Workshop
A clear strategic foundation is the key to systematically training your sales team.
A clear strategic foundation is the key to systematically training your sales team.
What We Do
What We Do
In a concise workshop, we collaboratively develop your sales training strategy, clarifying the essential sales skills to be trained, identifying your target audiences, determining effective formats, and ensuring training has a lasting impact. This approach guarantees that all training initiatives follow a coherent logic and contribute to your business objectives.
In a concise workshop, we collaboratively develop your sales training strategy, clarifying the essential sales skills to be trained, identifying your target audiences, determining effective formats, and ensuring training has a lasting impact. This approach guarantees that all training initiatives follow a coherent logic and contribute to your business objectives.
In a concise workshop, we collaboratively develop your sales training strategy, clarifying the essential sales skills to be trained, identifying your target audiences, determining effective formats, and ensuring training has a lasting impact. This approach guarantees that all training initiatives follow a coherent logic and contribute to your business objectives.
What You Receive
What You Receive
You receive a documented strategic foundation: clearly defined learning objectives and competencies, detailed target audiences, format recommendations (digital, hybrid, face-to-face), and clear guidelines for sustainable training concepts. Plus: specific recommendations for the next steps.
You receive a documented strategic foundation: clearly defined learning objectives and competencies, detailed target audiences, format recommendations (digital, hybrid, face-to-face), and clear guidelines for sustainable training concepts. Plus: specific recommendations for the next steps.
You receive a documented strategic foundation: clearly defined learning objectives and competencies, detailed target audiences, format recommendations (digital, hybrid, face-to-face), and clear guidelines for sustainable training concepts. Plus: specific recommendations for the next steps.
Approach
Approach
Half-day to full-day workshop with your stakeholders from sales, sales enablement, and L&D. We facilitate, contribute best practices, and organize your insights.
Half-day to full-day workshop with your stakeholders from sales, sales enablement, and L&D. We facilitate, contribute best practices, and organize your insights.
Half-day to full-day workshop with your stakeholders from sales, sales enablement, and L&D. We facilitate, contribute best practices, and organize your insights.
01. Sales Training Strategy Workshop
A clear strategic foundation is the key to systematically training your sales team.
What We Do
In a concise workshop, we collaboratively develop your sales training strategy, clarifying the essential sales skills to be trained, identifying your target audiences, determining effective formats, and ensuring training has a lasting impact. This approach guarantees that all training initiatives follow a coherent logic and contribute to your business objectives.
What You Receive
You receive a documented strategic foundation: clearly defined learning objectives and competencies, detailed target audiences, format recommendations (digital, hybrid, face-to-face), and clear guidelines for sustainable training concepts. Plus: specific recommendations for the next steps.
Approach
Half-day to full-day workshop with your stakeholders from sales, sales enablement, and L&D. We facilitate, contribute best practices, and organize your insights.
02. Blended Learning Sales Training Concept
02. Blended Learning Sales Training Concept
The strategy is in place, so now you need a specific training plan.
The strategy is in place, so now you need a specific training plan.
What We Do
What We Do
We develop your blended learning concept: Which content will be taught in which format? How do digital self-learning phases, in-person workshops, practical exercises, and reflection phases build upon each other? Which formats impart knowledge, which train skills, and how do we work on the mindset? The concept forms the foundation for all subsequent production and training phases.
We develop your blended learning concept: Which content will be taught in which format? How do digital self-learning phases, in-person workshops, practical exercises, and reflection phases build upon each other? Which formats impart knowledge, which train skills, and how do we work on the mindset? The concept forms the foundation for all subsequent production and training phases.
We develop your blended learning concept: Which content will be taught in which format? How do digital self-learning phases, in-person workshops, practical exercises, and reflection phases build upon each other? Which formats impart knowledge, which train skills, and how do we work on the mindset? The concept forms the foundation for all subsequent production and training phases.
What You Receive
What You Receive
You will receive a comprehensive sales training concept, including a didactic architecture, tailored learning paths for each target group, format recommendations, content structure, and a clear implementation plan. This preparation allows you to continue working internally or proceed directly to production.
You will receive a comprehensive sales training concept, including a didactic architecture, tailored learning paths for each target group, format recommendations, content structure, and a clear implementation plan. This preparation allows you to continue working internally or proceed directly to production.
You will receive a comprehensive sales training concept, including a didactic architecture, tailored learning paths for each target group, format recommendations, content structure, and a clear implementation plan. This preparation allows you to continue working internally or proceed directly to production.
Approach
Approach
Concept development based on your strategy workshops. An iterative process with feedback loops from your team.
Concept development based on your strategy workshops. An iterative process with feedback loops from your team.
Concept development based on your strategy workshops. An iterative process with feedback loops from your team.
02. Blended Learning Sales Training Concept
The strategy is in place, so now you need a specific training plan.
What We Do
We develop your blended learning concept: Which content will be taught in which format? How do digital self-learning phases, in-person workshops, practical exercises, and reflection phases build upon each other? Which formats impart knowledge, which train skills, and how do we work on the mindset? The concept forms the foundation for all subsequent production and training phases.
What You Receive
You will receive a comprehensive sales training concept, including a didactic architecture, tailored learning paths for each target group, format recommendations, content structure, and a clear implementation plan. This preparation allows you to continue working internally or proceed directly to production.
Approach
Concept development based on your strategy workshops. An iterative process with feedback loops from your team.
03. End-to-End Production of All Training Formats
03. End-to-End Production of All Training Formats
The concept is ready, so it's time to start producing all training formats professionally.
The concept is ready, so it's time to start producing all training formats professionally.
What We Do
What We Do
We produce all formats end-to-end: e-learnings, videos, face-to-face workshop concepts, participant materials, trainer guides, checklists, job aids. We ensure that all formats are brand-compliant, thoughtfully designed, and tailored to your target audience.
We produce all formats end-to-end: e-learnings, videos, face-to-face workshop concepts, participant materials, trainer guides, checklists, job aids. We ensure that all formats are brand-compliant, thoughtfully designed, and tailored to your target audience.
We produce all formats end-to-end: e-learnings, videos, face-to-face workshop concepts, participant materials, trainer guides, checklists, job aids. We ensure that all formats are brand-compliant, thoughtfully designed, and tailored to your target audience.
What You Receive
What You Receive
You will receive ready-to-use training materials for all formats: digital (SCORM compliant, LMS ready), presentations, trainer guides, and implementation plans.
You will receive ready-to-use training materials for all formats: digital (SCORM compliant, LMS ready), presentations, trainer guides, and implementation plans.
You will receive ready-to-use training materials for all formats: digital (SCORM compliant, LMS ready), presentations, trainer guides, and implementation plans.
Approach
Approach
Professional content creation by our L&D team: pedagogy, text, design, motion design, technology – all in one place, ensuring seamless learning and growth.
Professional content creation by our L&D team: pedagogy, text, design, motion design, technology – all in one place, ensuring seamless learning and growth.
Professional content creation by our L&D team: pedagogy, text, design, motion design, technology – all in one place, ensuring seamless learning and growth.
03. End-to-End Production of All Training Formats
The concept is ready, so it's time to start producing all training formats professionally.
What We Do
We produce all formats end-to-end: e-learnings, videos, face-to-face workshop concepts, participant materials, trainer guides, checklists, job aids. We ensure that all formats are brand-compliant, thoughtfully designed, and tailored to your target audience.
What You Receive
You will receive ready-to-use training materials for all formats: digital (SCORM compliant, LMS ready), presentations, trainer guides, and implementation plans.
Approach
Professional content creation by our L&D team: pedagogy, text, design, motion design, technology – all in one place, ensuring seamless learning and growth.
04. Train the Trainer
04. Train the Trainer
You want to empower your internal trainers or sales managers so that they can conduct the training themselves.
You want to empower your internal trainers or sales managers so that they can conduct the training themselves.
What We Do
What We Do
We train your trainers on how to conduct sales training professionally and make the best use of the provided training materials.
We train your trainers on how to conduct sales training professionally and make the best use of the provided training materials.
We train your trainers on how to conduct sales training professionally and make the best use of the provided training materials.
What You Receive
What You Receive
You will receive training for your internal trainers on the training content, methodology, didactics, and planned sequence, including all blended learning elements.
You will receive training for your internal trainers on the training content, methodology, didactics, and planned sequence, including all blended learning elements.
You will receive training for your internal trainers on the training content, methodology, didactics, and planned sequence, including all blended learning elements.
Approach
Approach
Train the Trainer event featuring an ideal flow for conducting the training, explanation of the didactic methods, introduction of potential digital elements, and a Q&A session.
Train the Trainer event featuring an ideal flow for conducting the training, explanation of the didactic methods, introduction of potential digital elements, and a Q&A session.
Train the Trainer event featuring an ideal flow for conducting the training, explanation of the didactic methods, introduction of potential digital elements, and a Q&A session.
04. Train the Trainer
You want to empower your internal trainers or sales managers so that they can conduct the training themselves.
What We Do
We train your trainers on how to conduct sales training professionally and make the best use of the provided training materials.
What You Receive
You will receive training for your internal trainers on the training content, methodology, didactics, and planned sequence, including all blended learning elements.
Approach
Train the Trainer event featuring an ideal flow for conducting the training, explanation of the didactic methods, introduction of potential digital elements, and a Q&A session.
05. Training Event & Execution
05. Training Event & Execution
You want to organise a sales training event, whether it's large or small, and you need help with planning and delivering it.
You want to organise a sales training event, whether it's large or small, and you need help with planning and delivering it.
What We Do
What We Do
We support you in executing your training event from start to finish, from planning and orchestration through to facilitation and implementation. Whether it's a kickoff event, a product launch training, or a series of workshops, we ensure the event runs professionally and achieves your training goals.
We support you in executing your training event from start to finish, from planning and orchestration through to facilitation and implementation. Whether it's a kickoff event, a product launch training, or a series of workshops, we ensure the event runs professionally and achieves your training goals.
We support you in executing your training event from start to finish, from planning and orchestration through to facilitation and implementation. Whether it's a kickoff event, a product launch training, or a series of workshops, we ensure the event runs professionally and achieves your training goals.
What You Receive
What You Receive
You will receive a professionally organised and executed sales training event, complete with an agenda, guidelines and all the necessary materials. Watch your sales teams become excited and inspired by a training that will have a lasting impact.
You will receive a professionally organised and executed sales training event, complete with an agenda, guidelines and all the necessary materials. Watch your sales teams become excited and inspired by a training that will have a lasting impact.
You will receive a professionally organised and executed sales training event, complete with an agenda, guidelines and all the necessary materials. Watch your sales teams become excited and inspired by a training that will have a lasting impact.
Approach
Approach
Event planning, preparation, and execution with defined touchpoints in close collaboration with specialized teams and experts, emphasizing learning, growth, and partnership.
Event planning, preparation, and execution with defined touchpoints in close collaboration with specialized teams and experts, emphasizing learning, growth, and partnership.
Event planning, preparation, and execution with defined touchpoints in close collaboration with specialized teams and experts, emphasizing learning, growth, and partnership.
05. Training Event & Execution
You want to organise a sales training event, whether it's large or small, and you need help with planning and delivering it.
What We Do
We support you in executing your training event from start to finish, from planning and orchestration through to facilitation and implementation. Whether it's a kickoff event, a product launch training, or a series of workshops, we ensure the event runs professionally and achieves your training goals.
What You Receive
You will receive a professionally organised and executed sales training event, complete with an agenda, guidelines and all the necessary materials. Watch your sales teams become excited and inspired by a training that will have a lasting impact.
Approach
Event planning, preparation, and execution with defined touchpoints in close collaboration with specialized teams and experts, emphasizing learning, growth, and partnership.
Orientation Guide
Which Package Suits Your Needs?
Which Package Suits Your Needs?
Your Situation
Your Situation
Your Situation
Recommended Package
Recommended Package
Recommended Package
We don't know where to start with sales training.
We don't know where to start with sales training.
Strategy Workshop
Strategy Workshop
Our internal trainers should be able to conduct the training.
Our internal trainers should be able to conduct the training.
Empower the Educator
Empower the Educator
We aim to organize a significant sales event.
"We aim to organize a significant sales event."
Training Events & Implementation
Training Events & Implementation
Our sales team has inconsistent product knowledge.
"Our sales team has inconsistent product knowledge."
Strategy Workshop + Blended Learning Concept + Production
Strategy Workshop + Blended Learning Concept + Production
Our customer experience lacks consistency.
"Our customer experience lacks consistency."
Strategy Workshop + Concept + Production + Train the Trainer
Strategy Workshop + Concept + Production + Train the Trainer
We aim to train sales both digitally and in-person.
"We aim to train sales both digitally and in-person."
Blended Learning Concept + Production
Blended Learning Concept + Production
We require a launch training for new products.
"We require a launch training for new products."
Training Event
Training Event
Your
Situation
Recommended Package
We don't know where to start with sales training.
Strategy Workshop
Our internal trainers should be able to conduct the training.
Empower the Educator
We aim to organize a significant sales event.
Training Events & Implementation
Our sales team has inconsistent product knowledge.
Strategy Workshop + Blended Learning Concept + Production
Our customer experience lacks consistency.
Strategy Workshop + Concept + Production + Train the Trainer
We aim to train sales both digitally and in-person.
Blended Learning Concept + Production
We require a launch training for new products.
Training Event
Clients Who Have Used This Service
Clients Who Have Used This Service
Selected Voices
Selected Voices
Selected Voices
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
Brendan Evans
Training Manager for Europe
Genesis Motor Europe
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
Brendan Evans
Training Manager for Europe
Genesis Motor Europe
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
Béatrice Holtermann
Learning and Development Professional
Novelis
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
Béatrice Holtermann
Learning and Development Professional
Novelis
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
Victor Garcia
Dealer Network Development
SEAT S.A.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
Victor Garcia
Dealer Network Development
SEAT S.A.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
Holger Müller
Sales Director
Hyundai Motor Germany
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
Holger Müller
Sales Director
Hyundai Motor Germany
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
Brendan Evans
Training Manager for Europe
Genesis Motor Europe
SAPERED has created training solutions with us that are not only creative but also digitally scalable. They understand our needs and implement them reliably, with a clear concept and genuine passion.
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
Béatrice Holtermann
Learning and Development Professional
Novelis
SAPERED develops skills that directly and noticeably lead to positive changes in our daily work life.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
Victor Garcia
Dealer Network Development
SEAT S.A.
SAPERED consistently delivered, especially when it came to innovative training. They continually surprised us with fresh ideas and entirely new approaches.
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
Holger Müller
Sales Director
Hyundai Motor Germany
Our collaboration with SAPERED has truly felt like an equal partnership. You succeeded in advancing our sales network not just technically, but also emotionally. Your intuition for people, brands, and change made a real difference for Hyundai.
Next Step
Next Step
Next Step
We offer you an informal conversation. In 30 minutes, we'll determine which sales training format aligns with your needs, how we can support you, and whether a partnership would be beneficial for both parties.
We offer you an informal conversation. In 30 minutes, we'll determine which sales training format aligns with your needs, how we can support you, and whether a partnership would be beneficial for both parties.
We offer you an informal conversation. In 30 minutes, we'll determine which sales training format aligns with your needs, how we can support you, and whether a partnership would be beneficial for both parties.
Would You Like to Discover More?
Further Solutions & Services
From strategy to execution: Depending on your current needs, these services might also be relevant to you.
Learning Strategy & Training Architecture
Learning Strategy & Training Architecture
Onboarding
Onboarding
Sales Training
Sales Training
E-learning
E-learning
Gamified Experiences
Gamified Experiences
Digital Products
Digital Products
